About Explore Cool Japan

Japan is known for its traditional culture, beautiful landscapes, and world-famous food.
But there is much more to Japan than the things you may already know.

Explore Cool Japan is a place to discover the many sides of Japan — from food and local
specialties to traditional culture, seasonal experiences, wellness, crafts, and the unique things
you may not expect to find.
We introduce places, products, traditions, and experiences from different parts of Japan, with
a focus on the stories and ideas behind them.
Some of the things we introduce may be familiar. Others may be completely new to you.
Our goal is simple:

To help you discover another side of Japan.

Whether you are planning a trip to Japan, interested in Japanese culture, or simply curious
about something you have never seen before, we hope you will find something here that makes you think:

“I didn't know that!”

Explore Japan.
Discover something new.